One of the easiest ways to improve any PPC campaign that you are managing is to care about your client’s business; to be passionate about what it is that they do or sell. In short, it is important to truly care about the content of what you are managing. If you do this, then improving the quality and success of any PPC campaign will suddenly begin to be a lot easier all round.
All PPC clients care about their businesses or whatever it is that they are promoting. There is an unspoken truth that is part and parcel of working as a PPC Manager and that is that you should also care about their business.
In order to promote a business, product or service, it makes sense that you should know everything there is to know. In this way, the PPC Management that you will be able to offer will be well informed and a lot more natural. The more natural it is, the more you will be able to think like an internet user (like a human being) and less like a computer or an online system like Google AdWords, for example.
PPC Campaigns that are successful have that human touch. Therefore, the following tips aim to reveal ways in which a PPC Manager can get to grips with a business and what it does in a short space of time. The quicker you can know all there is to know about the product that your PPC campaign is aiming to sell, the better. So, take a look at these following tips:
Ask Questions
When you first take on a PPC Campaign, it is natural and expected that you ask lots of questions about what it is that you are advertising. However, avoid the mistake of not asking any more questions after the initial meeting with your PPC client.
You need to know as much about the business and what happens every day as your PPC client does. Therefore, ask those questions, go as deep as you need to without the fear that you are asking too much. Everything that happens in reference to the focus of the PPC campaign is entirely your concern at all time. Ask questions and become as informed as you possibly can.
Read The Website Content
Read, re-read and then re-read again everything that there is on the PPC client’s website so that you know the material inside and out. Content gives ideas for keywords, text advertisement copy can be generated successfully by utilizing this readily available content and ad groups will become naturally more apparent (particularly for Content Network Campaigns) if you know the content of the PPC client’s website like the back of your hand.
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By talking to your PPC client regularly, by talking with some of their employees, by doing some research where you can speak with past converters or customers of your client (the possibility of doing so permitting, of course) leads the way to developing indirect and therefore cheaper keywords. The use of basic keyword tools, such as the Google Keyword Tool, is invaluable to any PPC campaign. However, at times it does not serve anyone if the PPC Manager relies solely on the use of these tools to generate new keywords.
To listen to the ways in which people actually describe a business, service or product is to get into the minds of the internet user for free and to uncover ideas for less common keywords. This may result in less money spent and more conversions generated, simply because the keyword choice is one that has been developed through natural, human means as opposed to that of a computer generated device like the Google Keyword Tool.
Bear this in mind.
To conclude, an easy way to improve your PPC campaign is to take a real, active interest in your PPC client’s business or product. It is essential that the PPC Manager actually cares about what they are promoting. If they care, then the quality of the PPC campaign will improve. Nothing can beat true interest, so do some research, make some phone calls and take the time to really know the business’ website whenever you get the opportunity.
It is this kind of approach that makes one PPC Manager ok at their job and another one outstanding. For more information on how to be a successful PPC Manager, read the full article on the Webrageous Studios Website.
