by David |
Let’s talk about Bing Ads for a spell; they have some nuances that warrant a closer investigation. But before we do I want to mention our cardinal rule managing Google Ads for many years: Avoid Bing and run Google Ads instead. This is especially true if you have...
by David |
Mobile devices may be small, but there’s no doubt about it: they are mighty. Last year, for the first time ever, desktop ad spending dropped .8 percent, thanks to the small screen surge, and this year it’s expected to dip over 9 percent –...
by David |
When you embark on a PPC Google Ads campaign, one of the most important elements is the actual text you compose. Great Google Ads copywriting blends a harmonious mix of creativity and pragmatism, merging essential keywords with language that is effective, attention...
by David |
At the heart of every PPC (pay per click/Google Ads) and social media campaign is a marketer’s desire to increase traffic, brand awareness, conversions, and profit margins. Once considered mutually exclusive, paid search and social media are now accepted as partners...
by David |
E-tailers have a myriad of marketing challenges, and tops on the list is maintaining affordable and high performing Google Ads campaigns. From managing keywords to drafting stellar ad copy, there’s a lot to master when it comes to ecommerce PPC. Your sure-fire...
by David |
Long-tail keywords are having their legitimate day in the sun. While Google Ads campaign managers have been much slower than organic SEO experts to adopt this more targeted strategy, long-tails are starting to prove worthy in both arenas. Depending on your business...
by David |
When embarking on a new pay-per-click campaign, most marketers still turn to the web as a first resort. These days, the old ways are shortsighted; mobile searches are increasing an average of 400% each year, now accounting for 50% of total searches. If you’re...
by David |
In the complex landscape of Google Ads, many lament on where to focus: fine-tuning keywords, or selecting targeted audiences? If you have to choose between the two, put your efforts into keywords all day long. The single most effective aspect of a successful...
by David |
Paid search is a dog-eat-dog world, and staying competitive is essential to seeing a substantial return on your investment. Since the paid search space is highly dynamic and ever-changing, what is competitive today might be old news tomorrow. That’s why trusting...
by David |
Paid search seems so deceptively simple, how could you go wrong by doing Google Ads yourself? All that’s needed is a basic AdWords account and profile, a payment set-up with any major credit card, and small one-time set-up fee. With roughly 15 minutes of preparation,...
by David |
At Webrageous we have a lot to be thankful for this year with a successful 2013 almost behind us. We’re very thankful for the dedicated account managers who have helped us grow and for the clients who support us. Here are a few words of thanks that we have...
by David |
Google AdWords launched its Enhanced Campaigns which makes them the best PPC advertising network for mobile and tablet advertisements. Before we delve further into this subject with you we want to see if maybe you are just looking for full service pay per click...
by David |
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage. This paid search method requires campaign managers to bid on search phrases called keywords....
by David |
So you’ve done some research and are ready to create a pay per click campaign for your business. Excellent choice. Now comes the hard part of making sure your PPC campaign is working for you. How do you make good optimization decisions if you’re new to PPC? While it...
by David |
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites, newspapers and blogs, Google AdWords is the ideal platform...
by David |
PPC management company, Webrageous, recently made a superb hire of yet another full-time Google AdWords manager. The new marketing expert is already working as part of the expert team of online marketing specialists, managing large budgets for a wide range of loyal...
by David |
If you’re thinking about investing in a Google AdWords campaign,, you couldn’t make a better decision for your company. With 67 percent of market share and unmatched capabilities, Google is the clear choice for PPC advertisers. Sheer popularity is reason enough to...
by David |
If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly. Marin software recently released a report stating that mobile devices will drive one third of...
by David |
An updated version of this article is available here. What are the main advantages to be had from marketing your business online via pay per click advertising? 1. Anything from a local to global audience at the touch of a button The first top advantage of pay per...
by David |
Compared to other forms of advertisements, AdWords’ best image advertisements generates a higher click-through-rate and higher conversion value through their impression rate. After all, people are automatically drawn to images compared to texts. Although it is...
by David |
Webrageous continues to welcome new law firms needing help with their Google AdWords campaigns. The growing database of its clients is gained through favorable testimonials shared by Webrageous’ clients in the past. Satisfied law firms have shared testimonials about...
by David |
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising. “Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a...
by David |
This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US. Competitive Keyword Tools Google...
by David |
The PPC Manager can improve his or her keyword bidding techniques through these 7 simple ways: Pay attention to the users’ queries and bid consequently. PPC Managers should know when to increase or decrease bids on a particular keyword or ad group to...
by David |
Why should you choose to outsource your law firm pay per click management to Webrageous? Here are some of the most compelling reasons why: 1. Webrageous has a great track record. As of December 2012, 72% of Webrageous’ clients are discerning and reputable attorneys...
by David |
PPC Managers need to effectively generate reports, most importantly because they are usually solely responsible for the PPC campaigns they manage and they have to track and analyze their campaigns in order to make the best decisions for the advertising success of...
by David |
Quality Score, as we all know by now, is determined by the relevance of your advertisements, keywords and landing page. Quality Score is Google’s way of recognizing, that indeed, your advertisements, keywords and landing pages serve their purpose of being useful to...
by David |
The market industry evolves constantly. Marketing strategy, to be effective, needs to keep up with the demands of marketing channels that are being discovered from time to time. This is very true with the pay-per-click industry. As paid search campaign...
by David |
According to xAD 2012 year-in-review report almost 95% of advertisers are now using location targeting with their advertisements. The year-in-review presented interesting statistics as follows: Place-based targeting was the most popular form of audience targeting,...
by David |
Google Adwords technology offers advertisers the unique opportunity to “remarket” or continue to target individuals who have already visited their website. Skillful remarketing can help your PPC campaign generate more conversions in a number of ways. In...
