Attention Attorneys: Are you spending on Google Ads?

stop wasting your time and money

don’t worry! we can help you get results!

• We are a leading pay per click management firm
• Our methods and tactics in producing results for our clients are exceptional
• We take the time to learn each of our clients and their needs. From there, we tailor a custom PPC plan for the client’s specific needs.

Why Trust Us?

• A+ Better Business Bureau rating
• No long-term contract
• 18 Years in the business
• Most clients work directly with our founder who has over 18 years experience

We specialize in creating campaign for auto accidents, bankruptcy, family law, criminal and mass torts. We can help clients in any area of law

We understand how search engines look at attorneys, and we know how to take each Google search and turn it into a click–and eventually a client– for you. We get a return on investment for our attorneys and work excellently within any reasonable budget cap… our clients absolutely love our results. You won’t find better Google AdWords management products or services than Webgrageous.

PPC For Attorneys and Law Firms

PPC (Pay-Per-Click) is the secret rival firms don’t want you to know. When done right, few marketing strategies are as effective as PPC advertising for lawyers. This method is a transparent and effective way to increase traffic, inquiries, and revenue for your business.

Gone are the days of people heading to their local high street to find an attorney. Now, more people than ever are searching for legal services online. Fortunately, we specialize in PPC management for attorneys and can get your firm in front of ready-to-buy, bottom-of-the-funnel clients.

What Is “Google Ads?”

You already know that pay-per-click is a type of online advertising where you display ads on a search engine to qualified leads. You already know that PPC platforms like Google Ads allow you to set an ad spend budget… BUT, did you know that the higher you bid isn’t the only way to increase your chances of showing in the top spot of search results? PPC ads success also depends on other factors like your ad’s relevance and the quality of your landing pages.

Keep reading and we’ll tell you how to leap ahead of your competitors.

Best Lawyer PPC Ads?

Google Ads is the most popular PPC platform due to the potential reach of ads. Millions of people search for products and services through Google’s search engine every day, and in different ways. Meaning you have a salesman ready to send you qualified leads 24/7 in a variety of ad types.

• Search ads
• Remarketing ads
• YouTube ads
• Local search ads
• Discovery ads

Whatever PPC type may suit your firm, it can be tailored to meet your business objectives. In fact, you could even run a mix of ads to see which one performs best. Personal injury lawyer? You can use a combination of display, search, remarketing, and YouTube ads to get in front of different audiences. Tracking and measuring each campaign’s performance will generate data and insights to effectively lower costs and choose the best ads mix for your company.

Google Ads are also good for harnessing intent. For instance, people on social media aren’t looking to be advertised to. They’re looking for vacation photos and an opportunity to reminisce about old times with a friend. On the search network, though, people are looking for solutions to issues that plague their everyday lives. With Google Ads, you can help them find answers in an intent-driven environment instead of interrupting their browsing experience.
Today, most PPC advertising is done via Google Ads. The network has something for law firms of all sizes with varying budgets and different target audiences.

What Google Ads PPC Advertising Can Do For Your Law Firm

Increase client traffic

With law firm Google Ads management, we can steer more crucial traffic to your website. Carefully crafted campaigns will accelerate your queries and caseloads, paving the way for bigger profits. The Webrageous team works with you to target your ideal client for more relevant, valuable traffic.

Improve visibility online

Leverage or specialized law firm PPC management and advertising skills to make your firm stand out on the web. Webrageous uses tried and tested techniques to ensure your company is the first to appear on the search engine results pages. With strategic bidding, keywords, and pricing, we consistently place your business in front of those who need you.

Reduce client acquisition costs

It’s easy to overspend in a competitive environment like PPC. Webrageous ensures you’re getting the best returns on the lowest investments, with promotional plans tailored to you. We’ll work with you to improve your ROI and reduce your CAC (Customer Acquisition Costs) with powerful and profitable approaches to PPC for lawyers.

Discover new opportunities

PPC for attorneys is one of the fastest and most effective ways to acquire new clients for your law firm. As a standalone tool for client engagement, or a part of a comprehensive online marketing strategy, our PPC strategies will drive compounding results from your digital presence. We’ll also regularly revisit each campaign to ensure an optimized impact.

Full Suite of PPC Management Services for Attorneys

Effective PPC advertising requires a holistic approach. At Webrageous, we take a full-funnel approach to pay-per-click that allows us to lower your customer acquisition costs, maximize your connection with the target audience, and automate sophisticated management tasks to improve your ROI. Working with our PPC specialists will make your life easier while delivering while generating measurable results.

Our PPC management services include:

Intent-based targeting

Connect with the people who need your legal services most. As experts in law firm pay-per-click management, Webrageous has extensive data on consumer behavior to inform your audience targeting strategies. We’ll help you build your user personas and leverage every opportunity to connect with customers. We use intent-based PPC campaigns to drive clients to your firm at the moment they’re ready to start their case and build remarketing lists for a second chance at a sale.

Dynamic keyword insertion

Dynamic Keyword Insertion allows us to customize the ad copy in each promotion to match a search phrase exactly. When legal clients search for answers to their questions, search phrase matching can build credibility and trust. We can even pull those search phrases onto your landing page to help reassure clients that they’re in the right place.

Remarketing ads setup

 Unlike standard pay-per-click advertising, remarketing ads work by showing your ad to people who have already clicked on your ad once or have been to your website. By remarketing an ad to a warmed-up audience, you’re simply reinforcing your practice to people who are already interested.

Like PPC, you only pay when an ad is clicked, but with remarketing, you only pay for the second click. However, that second click is much more likely to convert into a new patient as they’ve already shown interest in your practice twice!

Dynamic search ads for lawyers

Adapt your PPC strategy based on the services your clients are looking for. Webrageous Dynamic Search Advertising makes it easier to send the right message to the correct client with every ad. You can rest assured your potential clients will always see ads relevant to their search. Through proven law firm Google Ads management techniques like Dynamic Search Ads, we can improve your click-through rate, advertising quality score, and ranking position.

Tailoring ad copy for attorneys

Amazing PPC for attorneys is reliant on compelling, engaging ad copy. At Webrageous, we produce eye-catching copy that speaks your clients’ language. Every word is carefully chosen based on the priorities and pain points of your target audience. We believe creating powerful copy is an art form and a science, which means we’re constantly testing, refining, and optimizing to generate the best results. We use metrics from CTR (click-through rate) to ROAS (Return on Ad Spend) to highlight the value of each ad.

Account restructuring for lawyers’ PPC

Your success is our success. That’s why we manage your media spend as though it was our own. We take law firm Google ads management seriously, carefully assessing the most profitable strategies for every firm we work with. Crucially, we’ll also keep a close watch on the performance of your campaigns over time, optimizing and tweaking when necessary to drive better results. After setting initial campaign objects with you, we’ll also share forecasts to demonstrate the potential benefits of restricting strategies like increased budgets or bidding strategies.

Bid and budget management for attorney paid ads

Managing bids and budgets correctly is crucial to keep your business growing organically. Our team will work with you to get the most out of every penny you have to spend, exploring ideas and strategies to find the best results. We’ll ensure your legal PPC account is structured carefully based on your budgetary requirements before we start suggesting any new tactics.

Conversion tracking of lawyers’ ads

Webrageous uses advanced conversion tracking filters to find out the percentage of people clicking on your ads and contacting your law firm. Our expertise includes using refined data to track user-submitted contact forms and generate call-tracking numbers that associate with each click you get for your website, coming from your PPC ads.

Trusted Premier Google Ads Partner for Lawyers

Webrageous is a certified Google Partner and AdWords specialist agency for law firms. Our team consists of individuals specializing in everything related to Google PPC marketing from display ads to TrueView in-stream ads. We can even help you show up right where your clients are searching—on their mobile devices. Feel free to check out our client reviews and case studies to see how we can help.

FAQs About Google Ads for Attorneys

Check out this screenshot provided by a client. It shows the expected value of new cases generated by Webrageous for an auto accident campaign and workers comp campaign combined. Notice the amazing ratio between ad spend and total expected case value at the bottom.

Call us today at 855-945-1596 to schedule your
free Google Ads account audit.

Video Testimonials From Webrageous Attorney Clients: