by David | Nov 29, 2016
Google is releasing a new ad extension: message extension. What are message extensions? Message extensions allow users to connect with your business through messaging. How do message extensions work? When users tap the texting icon in your ad from their mobiles, their...
by David | Nov 29, 2016
Another change announced by Google during their May performance summit was individual device bid adjustments. Although this change is not as big as the new expanded text ads, you definitely need to start thinking about it and how you are going to assess and set bids...
by David | Oct 31, 2016
AdWords recently introduced demographics for search ads (DFSA), making it easier for advertisers to reach their market. This new AdWords functionality should prove to be a huge asset to advertisers looking to improve their ad campaigns, especially those who are...
by David | Oct 3, 2016
The buyer’s path to conversion isn’t always straight and narrow. According to Google, as many as 60% of buyers start their purchasing journey on one device and finish on another. Tracking your prospective customers throughout their journey and understanding how...
by David | Sep 30, 2016
Earlier this year, AdWords introduced expanded text ads. With more space for ad text and some changes to ad format, the introduction of expanded text ads represents a significant change to the way advertisers will write ad copy. Google has announced that by January...
by David | Sep 28, 2016
With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...
