by David | Sep 28, 2016
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
by David | Aug 5, 2016
It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...
by David | Jul 29, 2016
Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...
by David | Jul 27, 2016
Just getting started with your AdWords campaigns? AdWords offers its users a wide array of settings to adjust, giving them a large amount of control over their campaigns. Campaign settings can feel overwhelming at first, but they are an important part of...
by David | Jun 30, 2016
The year is halfway through, but there’s still plenty of time to boost your PPC performance in 2016. If your campaigns feel stale or aren’t getting you the results you need to build your business, it might be time to try some of the powerful but often under-used...
by David | Jun 22, 2016
A few weeks ago, Google released a brand new version of the AdWords Editor interface (version 11.4), and along with it some new features that will make the life of AdWords users easier. New “Add campaign button” One very interesting new feature is that you...
