Conversion Optimizer for Google Ads: Weighing the Pros and Cons
With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion...How to Optimize a “Limited by Budget” Google Ads Campaign
Whether you have been running AdWords campaigns for a while or you are new to PPC, there’s a good chance that at some point you’ve seen that bright orange “limited by budget” notification on your AdWords dashboard. But what you might not realize is that you can use...How To Use Adwords Ad Extensions To Increase Profitability
Why Are Adwords Ad Extensions So Important? We know that the more Adwords ad extensions we use with our campaigns the higher or even cheaper an ad’s position can be. If you weren’t aware of this yet, in October of 2013 Adwords adjusted its method of...5 Tips to Supercharge Your Google Ads Remarketing Campaigns
When used correctly, Google Ads remarketing can be a powerful tool for advertisers, allowing them to track and engage prospective customers multiple times throughout the buying cycle. According to some advertising experts, consumers are 70% more likely to convert when...Best Practices for Running Call Only Google Ads Campaigns in 2024
With smartphones becoming more and more pervasive in many people’s lives, consumers often look for ways to get in touch with the businesses they’re interested in as quickly as possible. Studies indicate that when given the option to call, up to 70% of searchers on...Get a FREE Consultation Now
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