How Useful was the AdWords Train and Gain?

The AdWords Train and Gain is a PPC Management Challenge which began on October 4th 2010 and lasts for one month.   What is the AdWords Train and Gain About? The idea is that Google AdWords will be able to help anyone become a better PPC Manager or PPC Advertiser...

Developments in Google AdWords Reporting Features

In late June, it was announced that there are some important changes to the Google AdWords reporting features. Since then, Google has been listening to the feedback given by PPC Account Managers and PPC Advertisers who have either been happy with the changes on these...

AdWords Monthly Charging Limits to be Applied

Google AdWords intends to begin charging a consistent amount to Google AdWords account holders which will be, for the first time, a fixed amount every month based on a daily budget. The AdWords monthly charging limits aim to make budgeting easier for every PPC...

Google AdWords updates My Client Center

The My Client Center (MCC) within Google AdWords has been updated over the past few weeks. A number of different features have been added to the interface in order to make the user experience of the MCC more effective and useful. The following features are the most...

Enhanced PPC: Understanding What It Is Really About

Enhanced PPC is a new bidding method recently made available by Google. It is a useful tool which can help all PPC Advertisers to improve the effectiveness of their pay per click bidding management strategies. An Overview of Enhanced PPC The Google AdWords Blog...

Google PPC Advertisements are a different color

All of the top three listings of the Google AdWords PPC advertisements on a SERP will now be displayed with a pale purple background. It is hoped that the choice of color will continue to make these paid advertisements more successful and improve CTR across the board...