by David | Nov 3, 2010
The fairly recent Google Instant has created a lot of press for itself over the past few weeks. The question is how will Google Instant affect Paid Search? Will PPC Managers need to make changes to their PPC campaigns in order to maintain success or not? Let’s...
by David | Oct 29, 2010
This is a new update for PPC Account Managers and PPC Advertisers already taking advantage of the Google AdWords mobile advertisements. It is an incredibly useful development, particularly if you are a company that has a number of different stores, whether they are...
by David | Oct 28, 2010
Having researched a fair bit across the Internet during September 2010 on all the specialist blogs dedicated to PPC Management and Google AdWords, the most talked about topic of the month happened to be Google Instant. The new Google SERP development has caused a lot...
by David | Oct 27, 2010
The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows...
by David | Oct 26, 2010
Interest Category Marketing is one of the most recent developments to be made available for those PPC advertisers who are making use of the Content Network, also known as the Google Display Network. What is Interest Category Marketing? Interest Category...
by David | Oct 25, 2010
Perhaps you are already aware of the Google AdWords tool entitled, “Bid Simulator.” The Bid Simulator is an AdWords tool that has been in operation for the past year and allows the PPC Manager to see how many clicks and impressions any given advertisement...
