Google releases campaign groups in AdWords
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...Price extensions for mobile ads: AdWords new feature
Google has just released new ad extensions: price extensions. What are price extensions? They are new extensions that advertisers can use in their AdWords mobile ads. It allows them to easily and quickly show prices for different services or products. What are the...AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies
Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase of characters limits with new expanded text ads. Google has been working on this for years (the side ads removal in...Yahoo Gemini Isn’t a PPC Gamechanger. Here’s Why.
In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo has been a big name in tech for years, since its launch two years ago Gemini hasn’t exactly been making waves in the digital advertising...Ad Blocking Software is on the Rise– Here’s What Google Ads Advertisers Need to Know
You’ve identified your audience, researched keywords and written great ad copy — but are your Google Ads really reaching your audience? As advertising space takes up a larger and larger chunk of online real estate, software such as AdBlock and AdBlock Plus,...Get a FREE Consultation Now
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