by David | Dec 12, 2011
If your pay per click advertising campaign generates lots of clicks, but earns little conversions, the problem might lie in the design and format of your landing pages. If this is the case, then you probably need a better set of landing page conversion tips that would...
by David | Dec 8, 2011
Pay-per-click (PPC) is an internet marketing strategy used on Web sites where advertisers pay only when readers click on their ad. The following tips provide a foundation for developing a successful pay-per-click (PPC) campaign. Use a Keyword Suggestion Tool One of...
by David | Nov 28, 2011
One of the great things about pay per click advertising is the flexibility it offers – you can keep on assessing and making alterations to your budget, key words and advert text and layout until you get the results you want. You can also measure results in a lot more...
by David | Nov 23, 2011
It is an unfortunate fact that click fraud continues to impose on the returns of advertisers using pay per click. While it is not as massive a problem as recent media hype has suggested, there is no denying that there are some pay per click advertisers who continue to...
by David | Nov 16, 2011
Every Google AdWords advertiser knows that he or she needs to strive for an effective Quality Score. If a high Quality Score can be achieved, all will be well. It is vital, therefore, to know that Google recently announced there will be a stronger emphasis placed on...
by David | Nov 10, 2011
How does one improve paid search marketing? How does one take an average or failing paid search marketing campaign onwards and upwards to success? The key lies in focusing on user intent and using this knowledge / analysis to make better informed decisions about...
