by David | Feb 25, 2016
There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search ads accounted for over $9 billion in revenue in the first half of 2014– that’s almost 40% of total Internet-based revenue....
by David | Feb 25, 2016
In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo has been a big name in tech for years, since its launch two years ago Gemini hasn’t exactly been making waves in the digital advertising...
by David | Jan 29, 2016
While the Internet is a powerful tool for reaching a worldwide audience, one of the best ways for businesses to leverage digital advertising is to think locally. As the use of mobile devices becomes more prevalent, the ability to serve location-specific PPC ads is...
by David | Nov 23, 2015
Whether you have been running AdWords campaigns for a while or you are new to PPC, there’s a good chance that at some point you’ve seen that bright orange “limited by budget” notification on your AdWords dashboard. But what you might not realize is that you can use...
by David | Nov 23, 2015
Keeping your Google Ads in the top position can have a huge impact on the success of your PPC campaigns overall. The average CTR for Google Ads ads drops significantly between the first three positions, so to make sure you’re getting the best results from your ad...
by David | Nov 2, 2015
There’s an often quoted saying in the advertising world, coined by John Wanamaker, a famed early 20th-century advertising tycoon: “I know that half my ad dollars are wasted, I just don’t know which half.” Wanamaker’s words still ring true for Google Ads advertisers...
