by David | Jan 29, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for...
by David | Jan 29, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month. Experienced pay per click advertisers know this about...
by David | Jan 29, 2013
What do online advertisers want more than anything else? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count. As our successful conversion number rises, we feel happier, but...
by David | Jan 28, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error...
by David | Jan 26, 2013
Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay...
by David | Jan 26, 2013
Shockley Au, expert in digital marketing, wrote a highly interesting article on how to pause an AdWords keyword. The science, dedication and detail of his article are proof alone of the extensive experience and understanding needed to really optimize a pay per click...
