by David | Jan 12, 2011
To begin with, any Web Designer working on any website cannot be expected to know about how to design a website for conversion optimization purposes. Why not? Because conversion optimization is an entire science in itself. It doesn’t even feature as a topic on any web...
by David | Dec 7, 2010
How many times have you heard somebody say to you that reputation is everything? You probably cannot count the times using all your fingers and toes because reputation IS everything and if you are doing nothing to positively manage that online reputation then you may...
by David | Dec 3, 2010
The most important thing to remember about a customer, whether they are an online PPC customer or a flesh and blood customer standing in your shop, is that they have the potential to be loyal. In fact, this rule goes a lot, lot deeper. The PPC customer WANTS to be...
by David | Nov 25, 2010
The Google AdWords Remarketing Tool has been available and ready to use by all for some months now. If you are still unaware of what the Google AdWords Remarketing Tool actually is, then you should read the detailed article covering the basics of this Google AdWords...
by David | Nov 24, 2010
Without a doubt, the value and importance of the AdWords Campaign Experiments Tool (ACE) should not be underestimated. Google AdWords has done a fantastic thing for the PPC Management processes of the average PPC Manager through the development of the AdWords Campaign...
by David | Nov 17, 2010
Haven’t you heard? Remarketing is so hot right now. It’s so hot that people are calling it the new Louis Vuitton. But why is remarketing so fashionable at present? The answer lies in the fact that it really does work for so many businesses, large and small, and is an...
