by David | May 19, 2010
Anyone can run a Google AdWords PPC Advertising Account. The opening of an account is a very simple procedure and the creation of individual advertisements for a PPC advertising campaign really does not take very long. Nor is the process in its most basic form very...
by David | May 13, 2010
What is pay per click optimization? Why is it important to any PPC advertising campaign? How can pay per click optimization improve your PPC Advertising? What tools and techniques exist to aid in the improvement of pay per click optimization? These are just some of...
by David | Apr 8, 2010
Conversion is THE word in PPC advertising. It is, quite simply, the bread and butter of PPC Management and if you still don´t know what it means, read on! A conversion is the way in which any PPC advertising campaign is judged and measured. Without conversions, money...
