Advertising Abroad? Choose Online Advertising

If you are finding that your Online Advertising campaign is achieving huge success, you might be thinking about setting up the same campaign abroad. But how on earth are you going to achieve the same successes advertising abroad or in another language when you decide...

A Look at the Google AdWords Suspension Consequences

Anyone who is either involved in Google AdWords or who is looking into it will know that the consequences for being banned or suspended are high. The reasons for AdWords suspension can range from inappropriate content to running a similar promotion in another of your...

What Makes a Top Pay Per Click Manager?

What makes someone good at their job? What makes them stand out from the crowd? What makes clients loyal to their Pay Per Click Managers?   When you’re looking for a good bank manager, you want someone who is fast, reliable and always contactable. When you’re...

The True Horrors of Contextual Advertising

We all know how a horror movie starts. Everything is fine and normal. The victim has no idea of what lies around the corner. There is some spooky lighting and music, a few literal “shadows of doubt”, the suspense is built, and then comes… the SHOCK!  ...

Who Uses Paid Advertising via Google?

It’s the end of the day, you’ve spent a long day at work, you log on to the Internet, type in a search term for something you’ve been meaning to find out about and, as if by magic, a list of clickable listings appears. This list includes both free, organic listings...

Do You Believe that Pay Per Click Advertising is Confusing?

It is common to read about how Pay Per Click Advertising is confusing for online advertising novices, but that is simply not true.   What is true that Pay Per Click Advertising develops at an amazing pace. Google AdWords, for example, brings out another tool,...