by David | Aug 11, 2010
Information Architecture (IA) is something that any successful SEO should know about. Many people falsely believe that IA is all about navigation or that it actually is navigation. This is simply not true. Navigation is about offering directions to the internet user...
by David | Aug 10, 2010
The job of an SEO is fairly complex. Misconceptions gathered by novice SEOs or by website owners who manage their own sites and think that SEO is nothing but the entering of a few meta keywords, give no credit to the amount of work, skill and craft that needs to be...
by David | Jul 23, 2010
Social Media Tools to monitor the advertising success of online campaigns is one thing and a process that naturally makes a great deal of sense. If you are advertising online, then monitoring online what is happening because of that advertising is easy to do through...
by David | Jul 19, 2010
It is now almost impossible to run a business without being connected in some way to social media networks. LinkedIn, Facebook, Twitter and the like are excellent and necessary forums for promoting your business, driving traffic to your website and creating a brand...
by David | Jul 12, 2010
Imagine that you have hired an experienced PPC Account Manager to manage your PPC campaign and your website has been professionally developed, your conversion rate is increasing and your quality score is looking good. Now you’re going to need to find out about...
