Display Ad Builder by Google AdWords: What It Can Do

The Display Ad Builder is an excellent tool developed by Google AdWords for PPC Advertisers and PPC Managers who are looking to tap into the powers of the Content Network but who have little experience in the designing of advertisements for the Content Network.  ...

Google Recommends Continuous AdWords Optimization

There are many different approaches that a PPC Advertiser can take when advertising through the Google AdWords PPC network. There are a lot of different styles that you can use in pay per click management as well, and depending on the PPC Manager you employ, your...

Numbers are a PPC Advertiser International Best Friend

Numbers are not used hardly enough in PPC Advertising and in the optimization of websites. If you are an international business and you want international trade, then it is important to remember that not every country in the world uses the same alphabet. It is...

Prepare Before Launching Your Remarketing Campaign

Remarketing is a very popular form of PPC Advertising for many reasons, one of which is that it can be a very successful form of PPC Advertising if managed correctly and if the PPC Advertiser is fully aware of what to expect from remarketing results. Bear in mind that...

Branding your Divorce Law Firm through Paid Search

The divorce law firm marketing scenario is simple and common… Janet Bloggs has found out that her husband, Joe Bloggs, has been cheating on her with another woman from work for the past four and a half years. She thought that everything was good in their marriage,...

PPC Campaign Testing: An Overview

PPC Managers know that testing is one of the most important things in PPC Management. Without regular testing a campaign can never be improved and the PPC Advertiser’s money is being squandered unnecessarily.   There are many schools of thought and routes of...

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