by David | Oct 13, 2010
Have you heard of the relatively new, cool and funky QR Codes? If not, read this short post now to find out what they are. You will be fascinated. A QR Code is basically an ingenious way of merging print-based advertising with internet advertising at the click of a...
by David | Oct 11, 2010
One of the most important things that a PPC Manager can learn to incorporate into his or her daily cycle as a PPC Manager is to test their campaign. PPC Management Testing is by far one of the most important actions that a PPC Manager can take in order to improve the...
by David | Sep 29, 2010
“How do I improve my conversion rate?” is a question asked by PPC Advertisers all the time. It is true that conversion rates can be improved greatly by concentrating on landing pages.. Landing pages in PPC campaigns are excellent places in which to begin...
by David | Sep 22, 2010
Pay pay click bid management is one of the most complex elements of a pay per click management campaign. Pay per click bid management is a subtle business and there are a number of different theories behind the best way in which to manage the bids of a PPC client. For...
by David | Sep 10, 2010
GoogleAdWords’ new AdWords Campaign Experiemnts (ACE) tool has been out of beta testing and available for all PPC Managers and PPC Advertisers to use for the past three or four weeks. However, what happens if you are really unsure as to how to begin using this tool...
by David | Sep 2, 2010
One of the easiest ways to improve any PPC campaign that you are managing is to care about your client’s business; to be passionate about what it is that they do or sell. In short, it is important to truly care about the content of what you are managing. If you...
