by David | Sep 21, 2015
Inbound marketing with Google Ads is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The...
by David | Sep 21, 2015
While many companies use online advertising to promote products and increase sales, ecommerce merchants have the advantage of being able to sell directly to consumers online, adding another dimension to their digital advertising goals. If you’re an ecommerce merchant...
by David | Sep 14, 2015
For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform, AdWords can end up being costly and time-consuming, especially in competitive markets like the legal and insurance industries. With up to...
by David | Apr 22, 2014
Let’s talk about Bing Ads for a spell; they have some nuances that warrant a closer investigation. But before we do I want to mention our cardinal rule managing Google Ads for many years: Avoid Bing and run Google Ads instead. This is especially true if you have...
by David | Apr 3, 2014
Mobile devices may be small, but there’s no doubt about it: they are mighty. Last year, for the first time ever, desktop ad spending dropped .8 percent, thanks to the small screen surge, and this year it’s expected to dip over 9 percent –...
by David | Mar 21, 2014
At the heart of every PPC (pay per click/Google Ads) and social media campaign is a marketer’s desire to increase traffic, brand awareness, conversions, and profit margins. Once considered mutually exclusive, paid search and social media are now accepted as partners...
