by David | Feb 17, 2014
Long-tail keywords are having their legitimate day in the sun. While Google Ads campaign managers have been much slower than organic SEO experts to adopt this more targeted strategy, long-tails are starting to prove worthy in both arenas. Depending on your business...
by David | May 24, 2013
So you’ve done some research and are ready to create a pay per click campaign for your business. Excellent choice. Now comes the hard part of making sure your PPC campaign is working for you. How do you make good optimization decisions if you’re new to PPC? While it...
by David | May 23, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites, newspapers and blogs, Google AdWords is the ideal platform...
by David | May 20, 2013
If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly. Marin software recently released a report stating that mobile devices will drive one third of...
by David | May 7, 2013
This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US. Competitive Keyword Tools Google...
by David | May 3, 2013
The PPC Manager can improve his or her keyword bidding techniques through these 7 simple ways: Pay attention to the users’ queries and bid consequently. PPC Managers should know when to increase or decrease bids on a particular keyword or ad group to...
