by David | Jan 30, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother...
by David | Jan 30, 2013
Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best? Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a...
by David | Jan 29, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month. Experienced pay per click advertisers know this about...
by David | Jan 29, 2013
What do online advertisers want more than anything else? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count. As our successful conversion number rises, we feel happier, but...
by David | Jan 28, 2013
The best Christmas present you can put in your advertising campaign’s stocking this year is a paid search campaign specifically optimized for Smartphone devices. Internet users and potential customers are going to be locked onto to the Smartphone device from now until...
by David | Jan 28, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error...
