Google recently announced a sunsetting of expanded text ads (ETA’s) at the end of June 2022. Google recommended “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30,...
Google Ads allows you to optimize for both online and offline conversions. Online conversions such as a prospect filling out a form are easy to track. But conversion in the offline world presents a tracking challenge for law firm marketers. How do you track a customer...
There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...
PPC and SEO are two of the most powerful digital marketing tools. With pay-per-click advertising (PPC), you boost your chances of success by ensuring you’re always in the right position to capture audience attention. With Search Engine Optimization (SEO), you increase...
What are Google penalties and why do they matter to your site? You might be surprised to find out what our readers uncovered. Samantha Odo Samantha Odo, Marketing Representative from Precondo. Number of clicks and PPC Cost One way a Google penalty can affect your PPC...
Pay per click advertising is one of the fastest ways to generate attention for your law firm online. With the right strategy, you can get your ads in front of the right clients quickly and create opportunities for new cases long before your organic ads start showing...
Figuring out how to optimize your online ads can be a complicated process for law firms. Google Ad suggestions aim to minimize this complexity by giving users a chance to leverage AI insights for potential growth. Over the years, Google has expanded its auto-applied...
Seeing Worse Results In Google Ads Compared With a Few Months or Years Ago? Here’s the best optimization hack to turn things around quickly! 1. Look at all time results and find the month when results were best and compare to the past month. 2. drill down to see...
Launching a new PPC campaign? We queried our keyword research gurus for advice and insight on how to land the right keywords for your campaign and here’s what they had to say: Stacy Caprio Stacy Caprio, Owner, and Founder of AcneScar.org. Research the Volume of...
Your legal firm may have started small, but high-profile cases, excellent customers, and exponential growth can easily take your operations worldwide. Expanding your services into new offices worldwide can help you attract a wider range of customers and unlock new...
One of my easiest optimization hacks is looking at the cost per lead for desktop, mobile and tablets , then reducing the bid percentage for whichever devices have poor results, or increasing for devices with terrific results. This is so easy, it’s almost...
I just posted this on my linkedin profile. “Has anyone gotten calls from Google Ads offering free optimization help on your account? Let me know your experience in the comments below.” Here are the replies:
If you’ve ever searched for the name of your law firm on Google, you’ve conducted a branded keyword search. Branded phrases aren’t always the first thing that companies focus on when deciding what to rank for. However, these terms can make a huge difference to...
The simplest of suggestions is paying big dividends for one of our Google Ads clients. I told him to ditch the automated menu where you press one for existing clients and 2 for new clients and just PICK UP THE PHONE! Look at what happened to his conversions below...
Depending on the lawyer, the target audience can be very broad or very specific. Pin-pointing precisely who you are trying to reach is vital to the success of your online marketing efforts. Before you begin working on PPC or SEO campaigns, do some research with your...
Finding a reliable way to collect and convert leads is one of the biggest challenges any law firm will face. Your customers are constantly bombarded with marketing content from other firms, making it harder for you to stand out. Fortunately, the power of visuals could...
For a law firm to thrive, it needs to generate a constant flow of potential clients. The more leads you collect, the more opportunities your business has to grow. Mobile advertising is one of the best ways to reach your customers these days, but it’s not always...
Contrary to what you might think, in this day and age your internet presence can either make or break your success as a lawyer or law firm. Read on for tips from digital marketing experts on how to break into the dizzying world of online ads, pay per clicks, and SEO...
Choosing the right strategy for advertising your law firm online can be a tricky process. There are countless ways to expand your brand reach, from interacting with customers on social media to building your search presence through SEO. Dynamic Search Ads are one form...
Pay-per-click ads can be a great resource for lawyers wanting to market their services, but only if they’re done correctly. In this article, marketing experts from all over the world shared their secrets on how lawyers can take advantage of PPC advertising....
You’ve heard of Google Ads (previously Google AdWords), but what about Google Ads account structures? Like most marketing strategies, Google Ads will deliver the best results for your law firm when you have the right strategy to guide your campaigns. Google Ads...
Dynamic ads are great for a lot of reasons, but they may not always be the best choice for your business. We asked digital marketing experts to weigh in on why dynamic ads sometimes have to take a backseat to static ads in creating the kind of marketing campaign you...
Clients are more digitally savvy today than ever before. When someone needs support from an attorney, they don’t start flipping through phone books. Today’s clients search for the assistance they need online, through social media, referrals, and Google Search....
3 years ago I asked a Google Ads client who has been loyal to us for well over 10 years what they wanted for Christmas. he replied “Pappy Van Winkle Bourbon”. It turns out unless you are prepared to spend about $5000 for a bottle it’s impossible to...
Mobile devices provide different online experiences for customers. Optimizing sites for viewing on mobile devices with smaller screens changes the way that ads appear and can influence the effectiveness of PPC campaigns. To get the most for your money, it is vital to...
PPC advertising can quickly turn into a numbers game as you try to balance the click cost, click-through rate, ad position, and conversion rate. You may be left wondering if fighting for the top spot is really worth what you are paying for it. How can you tell if you...
Google Ads offers attorneys and law firms an excellent opportunity to stand out online. Google processes around 3.5 billion searches every day. Often, when your clients are searching for help from a legal professional, they’ll start by heading over to Google....
Frustrated by having to make individual edits to your Google Ads campaigns? Wish there was a way to tweak your keywords and ad groups while you’re offline? If you answered yes to any of these questions, Google has the perfect solution for you – the Google Ads Editor....
Many experts find it challenging to include their clients in the setup and management of their PPC campaigns because of the complexity of the subject matter and the jargon that comes with it. As clients are usually happiest when they are directly involved in the...
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