What would you do if you found that the keywords you picked for your law firm’s PPC campaign have the status “low volume?” Would you proceed? Create another campaign? Reach out for help? If you’re unfamiliar with the volume side of keyword searches, chances are that...
Your law firm isn’t getting the desired leads, despite your competitive bids and the swanky ads you’re running. Your email list, too, has been stagnant for the past few weeks. No calls. No sign ups. The first thought that comes to your mind is that your Google Ads...
Are you running a paid ad campaign? Don’t forget about ad extensions, which are critical for making the most of your search ads. Some extensions are added automatically, but others require work on your part, so it’s important to know the difference. We...
Crafting great copy for ads is one of the most critical aspects of PPC for attorneys. Unfortunately, it’s also one of the trickiest. Not only do you get a small number of characters to work with, but you also have to keep your practice area in mind when writing the...
Maybe your law firm is paying a freelancer or a marketing agency to optimize your Google Ads campaign. Or perhaps you have an employee who’s an expert in Google Ads and helps with keywords, ad groups, etc. But how can you tell if their efforts are working? Only by...
When setting up a Google Ads campaign, you’ll be asked about bidding. Specifically, Google wants to know what type of bidding you want to use: Manual? Automated? Most law firms choose automated because nobody wants to adjust bids all the time, and that’s where...
Few things are more frustrating than spending a small fortune on a PPC campaign only to have it sputter and die. If this is happening to you, don’t panic or overreact. Often, there are steps you can take to turn the campaign around and start seeing a better...
COVID-19 has ushered in a time of monumental challenges as well as silver linings. Where do legal firms fall on the spectrum? That depends. Read on to learn about the good and bad of the pandemic’s effects on different law firms. Renata Castro Renata Castro,...
There are a lot of law firms that use PPC advertising, and there are plenty of agencies pitching PPC management for lawyers. But how do you pick the right agency from hundreds of pitches, media kits, and portfolios? We’ve got you covered with a checklist of things to...
Pay-per-click can be a powerful tool for your lead generation, but it can also be risky if not configured correctly. Whether you’re a solo practitioner or a marketing director of an Am Law 200 firm, mistakes in your PPC campaign can cost you hundreds to thousands of...
Is your law firm aiming to secure more cases and initial consultations from Google Ads? Then you need to start using what Google refers to as “call extensions.” With law-related keywords costing over $50 per click, it’s crucial that the ads you are running are...
We have been running retargeting campaigns for our clients for nine years. A fairly recent development is the ability to show pre-roll video ads on YouTube to visitors who have been to your website. This is a powerful new development for many reasons. Below you can...
Warning! Click fraud is worse than ever, and it’s taking a toll on PPC advertising. Losses from fraudulent clicks amount to about $60 billion per year, and the practice seems to be growing at over 50% year over year. Click fraud has been around since PPC was invented....
Check out this screenshot provided by a client. It shows the expected value of new cases generated by Webrageous for an auto accident campaign and workers comp campaign combined. Notice the amazing ratio between ad spend and total expected case value at the bottom....
Check out the results we’ve achieved recently for our clients – it may be easier to view if you click on the full screen link: Your browser does not support the video tag.
When you pay for clicks it is essential to have a website that converts well. Otherwise your competitors will be able to afford to bid more per click. Here are the critical elements of a website that converts well with Google Ads. Of course these tricks will also...
I just threw together a quick 3 minute video to go over a few really simple tricks in callrail. In a nutshell just look for short calls/hangups because sometimes those are worth calling back. And remember to use the notes section to document details about each call....
Check out this tutorial on how to boost calls from Google Ads. This is a really easy optimization trick and very effective. Your browser does not support the video tag.
Check out this video on the success we’ve seen with Target CPA bidding. Be sure to click the fullscreen video link at the bottom right of the video Your browser does not support the video tag.
Why Learn Vlookups? So, you’re a PPC veteran. You’ve dabbled in quick Excel shortcuts that get the job done faster. You know that =proper() will capitalize your ad copy, and that =LEN() will count characters. But you have so many things on your plate that are way...
If you are a bankruptcy attorney already using AdWords or thinking of using it in the future, text ads similar to the following ones will work very well for you and bring you a lot of traffic on your website. See The Amazing Results We Deliver for Bankruptcy Attorneys...
With Google regularly updating Adwords features and changing their search algorithms, you can’t just “set it and forget it” when it comes to managing campaigns. Is your agency working hard enough for you? Or if you’re currently managing your PPC accounts in-house,...
Being able to quickly spot problems across many AdWords accounts is important especially if you work at an agency. When you login to your MCC you can do a date comparison to compare spend and conversions and conversion rate to quickly spot day to day or week to week...
Here is an overview of the PPC account performance for the past 6 months for the Memphis Laser Clinic. They do laser tattoo removal, laser hair removal, and much more. We took over February 3 2017. Monthly lead volume has been 5 times higher the past two months...
What’s Changing: Last Friday, Google announced some changes to the way exact match keywords function in Adwords. For a few years now, Phrase and Exact match have already included close variants, which are plurals, abbreviations, typos, etc. Now close variants will...
I’m on-boarding a new client. I’ve sailed through the introductions and pleasantries. I’ve noted several excellent points to consider while digging into the depths of my new client’s business. My mind is excitedly reeling through all the directions I want to explore...
AdWords recently introduced IF functions to users as a new method of creating customized ad content. The new feature allows advertisers to generate and serve personalized ad copy when specific conditions are met by their audience. How will this impact your AdWords...
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