When Does Pay Per Click Advertising Not Work?
Not many advertising agencies that manage paid search like to write about this. But there are times when paid search doesn’t work. The trick is knowing why paid search is failing your business. In some cases it’s because of tremendous competition and low...How to Choose a Google AdWords Management Agency
There are many factors to consider when hiring an agency to manage your paid search campaigns. Here are a few things to consider: Who will be managing my campaign? how much experience do they have? Can I speak with them before I sign up? You don’t want the most...5 Metrics You Should Always Monitor in Google AdWords
If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...Nine Reasons Why We Love AdWords (And You Should, Too!)
If you’re considering PPC advertising for your business, it is more than likely that AdWords will be one of the strongest tools in your arsenal. With over 3 billion queries per day, Google offers a huge potential for serving PPC ads across a wide variety of...The 4 Top Benefits of Using a Google Ads Management Agency
When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC agency? Many companies opt to manage their own PPC initially. But as campaigns gain momentum, it usually becomes clear that they need to dedicate more resources...The Top 5 Google Ads Management Sales Scams
Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and individuals who don’t have a PPC advertising background or a dedicated marketing team. For many small businesses looking to take...The 10 Most Common Misconceptions About Google Ads
There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search ads accounted for over $9 billion in revenue in the first half of 2014– that’s almost 40% of total Internet-based revenue....Essential Tips To Track Call Conversions from Websites with Google AdWords
For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers have called a business directly from an ad. When done correctly, taking advantage of this high-converting market segment can have a...Yahoo Gemini Isn’t a PPC Gamechanger. Here’s Why.
In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo has been a big name in tech for years, since its launch two years ago Gemini hasn’t exactly been making waves in the digital advertising...Conversion Optimizer for Google Ads: Weighing the Pros and Cons
With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion...