When Does Pay Per Click Advertising Not Work?
Not many advertising agencies that manage paid search like to write about this. But there are times when paid search doesn’t work. The trick is knowing why paid search is failing your business. In some cases it’s because of tremendous competition and low...How to Choose a Google AdWords Management Agency
There are many factors to consider when hiring an agency to manage your paid search campaigns. Here are a few things to consider: Who will be managing my campaign? how much experience do they have? Can I speak with them before I sign up? You don’t want the most...5 Metrics You Should Always Monitor in Google AdWords
If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...Nine Reasons Why We Love AdWords (And You Should, Too!)
If you’re considering PPC advertising for your business, it is more than likely that AdWords will be one of the strongest tools in your arsenal. With over 3 billion queries per day, Google offers a huge potential for serving PPC ads across a wide variety of...The 4 Top Benefits of Using a Google Ads Management Agency
When it comes to getting serious about your PPC strategies, should you opt for an in-house manager or a PPC agency? Many companies opt to manage their own PPC initially. But as campaigns gain momentum, it usually becomes clear that they need to dedicate more resources...The Top 5 Google Ads Management Sales Scams
Managing PPC campaigns that are budget-friendly and high-converting can be a challenging endeavor. This is especially true for business and individuals who don’t have a PPC advertising background or a dedicated marketing team. For many small businesses looking to take...The 10 Most Common Misconceptions About Google Ads
There’s no question that PPC advertising is a lucrative space right now; the Interactive Advertising Bureau (IAB) reported that search ads accounted for over $9 billion in revenue in the first half of 2014– that’s almost 40% of total Internet-based revenue....Essential Tips To Track Call Conversions from Websites with Google AdWords
For many businesses, PPC campaigns are designed to drive not just web traffic, but generate calls. Seventy percent of mobile browsers have called a business directly from an ad. When done correctly, taking advantage of this high-converting market segment can have a...Yahoo Gemini Isn’t a PPC Gamechanger. Here’s Why.
In February 2014, Yahoo launched Gemini, a marketplace for mobile and native advertising on the Yahoo network. But while Yahoo has been a big name in tech for years, since its launch two years ago Gemini hasn’t exactly been making waves in the digital advertising...Conversion Optimizer for Google Ads: Weighing the Pros and Cons
With all the data you can track with Google AdWords, it can be easy to get sidetracked by relatively short-term metrics, such as CPC and CTR. But for most businesses, the ultimate goal of PPC campaigns is leveraging that data to give your ads a high conversion...
“Near Me”: How to Optimize Your Google Ads Campaigns for Local Search
While the Internet is a powerful tool for reaching a worldwide audience, one of the best ways for businesses to leverage digital advertising is to think locally. As the use of mobile devices becomes more prevalent, the ability to serve location-specific PPC ads is...How to Optimize a “Limited by Budget” Google Ads Campaign
Whether you have been running AdWords campaigns for a while or you are new to PPC, there’s a good chance that at some point you’ve seen that bright orange “limited by budget” notification on your AdWords dashboard. But what you might not realize is that you can use...How to Prevent Overbidding on Google Ads Keywords in 2024
Keeping your Google Ads in the top position can have a huge impact on the success of your PPC campaigns overall. The average CTR for Google Ads ads drops significantly between the first three positions, so to make sure you’re getting the best results from your ad...Best Practices of Placing Your Call To Action on Your Mobile Landing Page
No matter what industry you’re in, mobile advertising is most likely becoming one of the best ways to reach the optimal audience for your business. According to Google, as many as 93% of consumers use mobile devices to research or make purchases. If you’re not...“Always Be Testing” An A/B Testing Rule To Improve Conversion Rates with Google Ads
There’s an often quoted saying in the advertising world, coined by John Wanamaker, a famed early 20th-century advertising tycoon: “I know that half my ad dollars are wasted, I just don’t know which half.” Wanamaker’s words still ring true for Google Ads advertisers...How To Use Adwords Ad Extensions To Increase Profitability
Why Are Adwords Ad Extensions So Important? We know that the more Adwords ad extensions we use with our campaigns the higher or even cheaper an ad’s position can be. If you weren’t aware of this yet, in October of 2013 Adwords adjusted its method of...Ad Blocking Software is on the Rise– Here’s What Google Ads Advertisers Need to Know
You’ve identified your audience, researched keywords and written great ad copy — but are your Google Ads really reaching your audience? As advertising space takes up a larger and larger chunk of online real estate, software such as AdBlock and AdBlock Plus,...What To Do When Your Google Ads Campaigns Stop Getting Results
Love it or hate it, Google Ads advertising is a continuously changing landscape. Ads that converted well last month might flop this month, and it isn’t uncommon for previously successful campaigns to start to degrade as time goes on. Active maintenance is your best...5 Tips to Supercharge Your Google Ads Remarketing Campaigns
When used correctly, Google Ads remarketing can be a powerful tool for advertisers, allowing them to track and engage prospective customers multiple times throughout the buying cycle. According to some advertising experts, consumers are 70% more likely to convert when...4 Common Mobile Google Ads Advertising Mistakes and How to Avoid Them
If you’re not currently seeing the results you want from your Google Ads campaigns, or are ready to take your digital advertising efforts to the next level, mobile Google Ads is an important step in growing your business’ online presence. With over half of all search...Best Practices for Running Call Only Google Ads Campaigns in 2024
With smartphones becoming more and more pervasive in many people’s lives, consumers often look for ways to get in touch with the businesses they’re interested in as quickly as possible. Studies indicate that when given the option to call, up to 70% of searchers on...Instagram Advertising Basics
Instagram advertising has been a great medium for small businesses in many verticals and especially in the fashion world from what I have seen. Small businesses have been able to make sales organically from Instagram and want to increase their exposure. Lucky for...How to Create Google Ads Lead Conversions
Inbound marketing with Google Ads is a relatively new term in the marketing community and marketers are still fine-tuning their systems to fully use it to their advantage. The most essential element of the inbound marketing toolkit is the lead conversion process. The...Should Ecommerce Merchants Opt for Google Shopping Ads Over Google Ads Text Ads?
While many companies use online advertising to promote products and increase sales, ecommerce merchants have the advantage of being able to sell directly to consumers online, adding another dimension to their digital advertising goals. If you’re an ecommerce merchant...Why Running Broad Keywords on Bing Ads is a Bad Idea
For many advertisers, their PPC efforts begin and end with Google AdWords. But as the most popular search advertising platform, AdWords can end up being costly and time-consuming, especially in competitive markets like the legal and insurance industries. With up to...Why Google Ads Advertising is Great for Lawyers
With an estimated annual spend exceeding $100 billion, the US legal market is thriving. But while there’s plenty of raw potential in the market right now, finding the people who are looking for your services can be challenging. Running Google Ads campaigns that...Savvy Legal Professionals are Choosing Mobile PPC Over Desktop Ads — Here’s Why They’re Making the Right Move
How much was your online ad spend last month? If you’re in the legal industry, it was likely pretty high. Did you see the results you wanted from your campaigns, or were you left with lingering doubts that you might have wasted your ad spend? Digital ad campaigns can...Why Mobile Google Ads is Where Your Ad Spend Needs to Be
Advertisers are often wary of mobile ads, but as mobile devices continue to constitute a larger and larger chunk to users’ browsing time, it’s become clear that running mobile ad campaigns should be a central component of your digital advertising strategy. Webrageous...Google Ads Tips for Small Businesses
In this day and age of intense competition online, every business of every size has to make sure they have the right tools to gain an edge over their competitors and make money. After all, the world of ecommerce is a lot like the business world; it is dog eat dog and...Get a FREE Consultation Now
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