by David | Apr 5, 2013
If there’s one common catch phrase you’ll hear from Pay Per Click (PPC) advertisers everywhere, it’s ‘Optimize your Website’. After all, everybody is after the same thing — higher page rank and quality scores. Therefore, creating...
by David | Apr 5, 2013
When deciding what kind of Pay Per Click (PPC) campaign is best for your business, whether local or national, it’s critical that you analyze your target audience. Where are your customers coming from? What is the best platform that will enable you to engage them? ...
by David | Apr 3, 2013
Creating multilingual ppc campaigns can allow your business to enter new and profitable markets. However, there are many critical issues to keep in mind when you make the linguistic jump. Read about the top five things to avoid when aiming to run an effective...
by David | Apr 2, 2013
Pay Per Click advertising can generate interest from new clients for law firms no matter their size or area of speciality. Whether it be family law, corporate, criminal or otherwise, your business must be in the competition when potential customers require your...
by David | Mar 28, 2013
A Google AdWords Pay Per Click campaign has numerous benefits for US law firms. An expertly tailored campaign can greatly help to drive traffic to your website and help you reach out to special clients who may need your services. Lawyers are among those professionals...
by David | Mar 25, 2013
The journey into paid search advertising or bidding on display networks can be a little frustrating to many new AdWords users. Beginners keen on making progress in their advertising should focus on several key areas in PPC campaign development. Below are four tips to...
by David | Mar 22, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites and blogs, Google AdWords is the ideal platform and the best...
by David | Mar 21, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers in areas they would otherwise not be able to engage. Yes, SEO has proven to be a more popular approach utilized by a lot of businesses that have...
by David | Mar 20, 2013
When a law firm decides to enter the world of online paid advertising, it radically transforms its business opportunities by expanding its reach into a whole new market. Online marketing, particularly the world of PPC campaigns via Google AdWords, has enabled many law...
by David | Mar 19, 2013
While 2013 is considered the Year of the Snake by Chinese astrologers, for Pay Per Click (PPC) campaign managers advertising on the Google Display and Search Networks, it may as well be known as the Year of the Tablet. Last year 128 million of these devices were...
by David | Mar 17, 2013
Pay Per Click advertising campaigns are an excellent way for lawyers to reach potential customers via the Internet. At Webrageous, we have over a 10 years of experience in leading successful PPC campaigns for lawyers, which makes us the best choice in lawyer PPC...
by David | Mar 15, 2013
Advertising on the Google Search Network through Google Adwords can help your business to generate traffic and conversions on your website while building brand power. Google uses an algorithm to determine the PageRank of your website which, among other factors, is...
by David | Mar 14, 2013
Effective Pay Per Click branding campaigns should be supported by what marketers refer to as “link-building”. This is the dynamic process of driving traffic to your website via links from other website sources. You can create links in many ways. Popular...
by David | Mar 13, 2013
Google AdWords mobile Pay Per Click advertising campaigns can give your website the push it needs to capitalize on the growing smartphone market. Mobiles offer us previously unknown opportunities to create and consume content, purchase products and utilize services at...
by David | Jan 31, 2013
Before we touch on any of the reasons as to why PPC Advertising is better for almost any kind of online marketing campaign than SEO, let us just say that SEO is not a complete waste of time. Our intention is not to bad mouth SEO. SEO can be very effective,...
by David | Jan 30, 2013
“I get by with a little Google AdWords Help from my friends,” is how the real Beatles hit song goes – a few years into the future that is – and the phrase really couldn’t be truer if it wished to be with the help of a genie and fairy godmother...
by David | Jan 30, 2013
Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best? Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a...
by David | Jan 29, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for...
by David | Jan 29, 2013
Most experienced pay per click advertisers know that long tail keywords offer high conversion rates for less money and as such they help to generate a much healthier return on investment at the end of every month. Experienced pay per click advertisers know this about...
by David | Jan 29, 2013
What do online advertisers want more than anything else? Lots of conversions. When we get conversions, we pat ourselves on the back and add them to the success pile so that we can keep count. As our successful conversion number rises, we feel happier, but...
by David | Jan 28, 2013
The best Christmas present you can put in your advertising campaign’s stocking this year is a paid search campaign specifically optimized for Smartphone devices. Internet users and potential customers are going to be locked onto to the Smartphone device from now until...
by David | Jan 28, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error...
by David | Jan 28, 2013
What is the truth behind pay per click fraud? Is it getting worse or has it always been around and every now and then the industry suffers from a classic case of Chinese whispers, aimed to frighten pay per click advertisers into investing in pay per click fraud...
by David | Jan 27, 2013
It is likely that most people who remain up-to-date with the movements and changes at Google AdWords on a daily basis will already be aware of the changes to Google AdWords Free Call Extensions. However, if the recent news has slipped you by, take note of the...
by David | Jan 27, 2013
Google +. What is all the fuss? Is it a useful networking tool for online advertisers? If so, how useful? Google + is going to be very useful to online paid advertisers in the future for one specific reason… The way in which it helps to create circles of...
by David | Jan 27, 2013
Google reveals that only 5% of search advertisers are taking full advantage of the benefits of mobile advertising and investing the right amount of cash into their mobile advertising campaigns. This was based on an interesting article recently featured on Search...
by David | Jan 26, 2013
Page Quality and Quality Score are two of the most important things for a website owner to focus on when advertising online or when trying to drive natural and paid search traffic to their website. The higher your page quality in the eyes of Google, the less you pay...
by David | Jan 26, 2013
Shockley Au, expert in digital marketing, wrote a highly interesting article on how to pause an AdWords keyword. The science, dedication and detail of his article are proof alone of the extensive experience and understanding needed to really optimize a pay per click...
by David | Jan 26, 2013
Wait a minute! How can it be that giving Internet users the option to mute or turn off my advertisements is a good thing? Stop thinking about things from the advertiser’s perspective and consider them from the consumer’s point of view. When you have more control over...
by David | Jan 25, 2013
You might be penalized for buying links or organizing any kind of venture which culminates in what Google describes as a “bad link,” but the newest news on Google’s approach to linking is that not all bad links will end up damaging your site’s rating or...
