by David | Sep 28, 2016
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
by David | Sep 3, 2012
If you are reading this article then you are probably already aware that Google AdWords is one of the best methods of boosting conversions for your business. What you might be less aware of is the importance of combining this with top quality Google AdWords...
by David | Jun 4, 2012
If you had an old relic, an antique worth a lot of money, you would do anything you could to keep it in mint condition, right? Well, the same thing applies with Google AdWords. Google AdWords campaign management, that is, good Google AdWords campaign management, aims...
by David | Aug 22, 2011
Google AdWords is the Ferrari of the sports cars and like any quality sports car it needs a specialist mechanic and regular servicing. Google AdWords management is like the mechanic of your Google AdWords campaign. It needs to keep the campaign in good...
by David | Jun 7, 2011
You can never have enough tips when it comes to improving Google AdWords Campaigns. With that in mind, this post highlights 4 ways in which a pay per click advertiser can improve his or her Google AdWords campaign if he / she were managing his /her own advertising...
