by David | Mar 22, 2012
One of the most important parts of an advertising campaign is ensuring that it is successful and measuring its performance. Before internet-based advertising, tracking a campaign’s successes and failures was mostly hit or miss and required customers to leave...
by David | Nov 16, 2010
Google Analytics is one of the elements of PPC Management within Google AdWords that generates a lot of discussion, caution and doubt because there are many things about Google Analytics that PPC Advertisers know very little about or have difficulty operating...
