by David | Feb 25, 2016
If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...
by David | Apr 29, 2011
It is easy to see why link building is essential for SEO purposes. If you want to appear high up in the rankings of the Google Organic SERP Listings, link building is going to be very important to you. But why should Pay Per Click Advertisers worry about link building...
by David | Jul 8, 2010
Landing Pages are essential elements of any successful PPC campaign or any SEO improvement plan. This post therefore aims to put all the really important pieces of information about Landing Pages together. It is designed as a quick, invaluable resource, full of basic...
by David | Jun 17, 2010
Does your PPC campaign have a poor Quality Score? Does it cost your PPC client a lot of money to run because the Quality Score is so low. Have you spent a huge amount of time trying to refine keyword relevancy and ad group relevancy to counteract this problem without...
