There are several things you can do in order to improve your Google Ads account. Firstly, your account needs to be well structured. Set up as many different campaigns and ad groups you need. A good tip is to group your keywords by topic.
Once your campaigns are running, you need to keep an eye on the search terms, as these give valuable information about what keywords are triggering your ads. If those keywords are relevant to you and are delivering good results, add or keep them on your Google Ads campaigns, and, if feasible, you can also add these to your landing page(s). If they are not relevant for you, add them as negative keywords to stop those searches from triggering your ads.
Another good tip is to check your ad strength. If there are too many “Poor” ads, you might consider improving them.
You can also dd ad extensions if you haven’t already, and also check our Best Google Ads Optimization For Declining Performance article.
If you feel like these might take you too much time from what really matters in your business and would like to work with dedicated experts to improve your Google Ads account and boost your conversion rate, don’t hesitate to get in touch with us for a free consultation!
