by David | Apr 13, 2020
The CPC is the amount an advertiser pays each time a user clicks on his/her ad. Google AdWords has a CPC pricing system that is based on a bidding system. This means CPC can vary throughout the day depending on competitors amongst other things.
by David | Apr 13, 2020
When a paid advertisement appears on a SERP, the possibility exists that an internet searcher may well click on that advertisement. The CTR is the amount of times an internet user clicks on the advertisement in comparison to the amount of times the search engine...
by David | Apr 13, 2020
This is the page presented after an internet user types a keyword or keyword phrase into a search engine toolbar. It presents the internet user with a series of links to websites that match what that user is looking for. Some are paid advertisements and some are...
by David | Apr 13, 2020
This is one of the most important elements of PPC Advertising that everyone should understand. If an internet user arrives to your website and then does whatever it is that you want them to do, they create what is known as a conversion. For example, a conversion could...
by David | Apr 13, 2020
Every advertisement that you create as part of a PPC campaign must then be part of an ad group. The more specific the ad group, the better the campaign will run overall.
