by David | Apr 13, 2020
A display URL is what the internet user sees when the advertisement is placed on the SERP. A destination URL is where that internet user will be taken to if they click on the advertisement. Google has very specific rules that must be adhered to regarding the...
by David | Apr 13, 2020
This is the page of the website where the internet user “lands” if they click on the advertisement.
by David | Apr 13, 2020
This is a word to describe improving the quality and effectiveness of any PPC campaign. For example, landing pages can be optimized to better serve the internet user when they arrive. Advertisement text can also be optimized so that more internet users are encouraged...
by David | Apr 13, 2020
When Google, or any other search engine that you are advertising through, places an advertisement on the SERP, it is what is known as an impression. PPC advertisers are not charged for impressions on the search network. They are only charged when an internet user...
by David | Apr 13, 2020
This is a term which is used to describe when a program, tool or application has not yet been fully released to the general public. For example, when Google creates a new PPC tool and it wants to test the quality of this tool before releasing it to everyone and...
