For a lawyer, reaching new clients is challenging. With more clients searching online for a good lawyer, many legal professionals are turning to PPC, social media, and other forms of paid advertising. We asked some lawyers which marketing channels and strategies have been the most successful for them. Keep reading to see what advertising methods they found to be helpful for their firms.
Stephen Donaldson
Google AdWords
We have almost always found a positive ROI from investing in Google AdWords. We provide real estate legal services to individuals and small-to-medium corporate clients who lack in-house general counsel. Since AdWords allows us to target prospects only when they search for specific keywords by fine-tuning the precise ad copy, time of day, landing pages, and more, Google has consistently produced favorable returns for our ad spending.
PPC, Email Marketing, SEO, and Social Media Marketing
We have used many different marketing channels, such as Pay-Per-Click (PPC) marketing, email marketing, SEO (search engine optimization), and social media marketing. PPC has been our most successful endeavor in generating leads for our law firm. Our PPC marketing is primarily through Google, listing our law firm’s website above relevant search results. Email marketing, SEO, and social media marketing have successfully generated leads for our law firm.
Gregory Herrman
Jessica Anvar
Facebook and Google Ads
I’ve used a few different platforms for marketing purposes, but I believe that two of the best platforms I’ve used would have to be Facebook and Google Ads. Facebook and Instagram ads are great because of their wide reach as well and the overall user-friendliness of setting the ads up.
The targeting options on this platform are very specialized, which makes it easier to reach your target audience. Google Ads, although being a little more difficult to set up than Facebook ads, also reaches a wide audience. This platform is great and essential to target those who do not actively use social media platforms like Instagram and Facebook.
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