by David | Jul 20, 2010
There are a number of different ways in which to better measure the effectiveness of any Branding Campaign that you are running on the Content Network. Many of these metrics are often overlooked by PPC Managers who are Content Network novices and therefore this...
by David | Jul 16, 2010
Every single PPC campaign that is managed is different and it is important that all PPC Managers remember this fact in order to remain successful in what they do. The Content Network, despite popular and misinformed belief, is an excellent PPC forum for creating...
by David | Jul 15, 2010
One of the tools that is available for all PPC Managers and Advertisers to use when working on developing and optimizing PPC campaigns within the Content Network is the Placement Reports Tool. This tool essentially enables you to see which websites your advertisements...
by David | Jul 14, 2010
Overall, about 5% of the page views that happen on the Internet are search page views. That means that only 5% of internet users at any given time are actually looking at a search listings page generated by a search engine like Google, for example. Therefore, basic...
