by David | Sep 28, 2016
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
by David | Jun 2, 2012
When PPC Campaigns and other elements of your online advertising strategy in general start to really develop, you might need to consider hiring different PPC Managers to fulfill different roles. One of those roles might be a conversion optimization manager, or simply...
by David | May 7, 2012
What can you do if pay per click fraud constantly weighs on your mind? The benefits of pay per click advertising are great but what happens if pay per click fraud was to rear its ugly head? What would you do? The good news is that pay per click fraud is not as...
by David | Sep 22, 2011
Finding the best PPC management can be like trying to get on an exclusive VIP list for a nightclub. No matter how hard you try you can’t seem to get your name on that list. But it doesn’t have to be that way. The best pay per click management is out there. It’s...
by David | Aug 17, 2011
Attorneys need advertising in order to find clients just as much as the next business. But for the average US attorney, having an in-house advertising expert is a luxury that most can’t afford. So exactly how are you supposed to find time to worry about your own...
by David | Jul 25, 2011
Pay per click software program iSpionage is the latest offering in keyword research and analysis of the competition. It offers a range of features designed to help lower pay per click costs and optimize search engine results. Pay per click management company...
