In case you are unaware, Google encourages its Pay Per Click Advertisers to run more than one advertisement for any campaign that is being run through Google AdWords. It is important to run more than one advertisement so that you can optimize those advertisements with more success and efficiently target the various different sections of your target audience.
However, in the past it has only ever been possible to optimize Google AdWords Pay Per Click Campaigns automatically in relation to CTR.
This is how the process has worked in the past:
Under the settings tab in your account, you can set an automatic function on your campaign to show the advertisement in that particular ad group with the highest CTR much more than all the other advertisements. Google AdWords automatically collects CTR data and the advertisement with the highest CTR is shown more often than the others in the same ad group.
However, things have now developed even further:
Under the settings tab in your account now, there is the option to automatically program Google AdWords to display the advertisement with the highest conversion rate to be displayed the most often.
Why Has This Change Occurred?
Many Google AdWords Pay Per Click Managers and Advertisers have noted that the advertisement with the highest CTR is not necessarily the advertisement with the highest conversion rate and therefore it is sometimes better to optimize campaigns in terms of conversions.
You spoke and Google listened. Take advantage of this new Google AdWords Pay Per Click Feature today and contact Webrageous Studios
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