by David | May 13, 2011
When you are thinking about choosing keywords for your Pay Per Click Marketing campaigns, you can’t rely on assumptions about your customers. Never underestimate the importance of keyword research. Link to article When most businesses contemplate Pay Per Click...
by David | Sep 22, 2010
Pay pay click bid management is one of the most complex elements of a pay per click management campaign. Pay per click bid management is a subtle business and there are a number of different theories behind the best way in which to manage the bids of a PPC client. For...
