by David | Sep 12, 2016
The basics of creating PPC ads isn’t hard to learn. But developing AdWords campaigns that make the most of your ad spend can require practice and a little ingenuity. Experimenting with creative ways to make your ads resonate better with your audience can increase...
by David | Nov 2, 2015
There’s an often quoted saying in the advertising world, coined by John Wanamaker, a famed early 20th-century advertising tycoon: “I know that half my ad dollars are wasted, I just don’t know which half.” Wanamaker’s words still ring true for Google Ads advertisers...
by David | Oct 19, 2015
Love it or hate it, Google Ads advertising is a continuously changing landscape. Ads that converted well last month might flop this month, and it isn’t uncommon for previously successful campaigns to start to degrade as time goes on. Active maintenance is your best...
