What are the Worst PPC Management Sins?

PPC Managers are human beings too, first and foremost, just like everybody else. Therefore, just like everybody else PPC Managers do make mistakes and shouldn’t be treated too harshly when such things occur, particularly if these mistakes happen once every millennium....

An Easy Way to Improve your PPC Campaign

One of the easiest ways to improve any PPC campaign that you are managing is to care about your client’s business; to be passionate about what it is that they do or sell. In short, it is important to truly care about the content of what you are managing. If you...

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