by David | May 20, 2013
If you’re an online advertiser, it is a fantastic idea to invest in a PPC mobile campaign. While it is not absolutely necessary, doing so can benefit your company greatly. Marin software recently released a report stating that mobile devices will drive one third of...
by David | May 17, 2013
An updated version of this article is available here. What are the main advantages to be had from marketing your business online via pay per click advertising? 1. Anything from a local to global audience at the touch of a button The first top advantage of pay per...
by David | May 16, 2013
Compared to other forms of advertisements, AdWords’ best image advertisements generates a higher click-through-rate and higher conversion value through their impression rate. After all, people are automatically drawn to images compared to texts. Although it is...
by David | May 8, 2013
“Art, Copy and Code” is Google’s new project which marries the classic storytelling rich in human insights with today’s highly technological digital advertising. “Art, Copy and Code” benefits PPC advertisers in crucial ways. It can provide a...
by David | May 7, 2013
This year, Google AdWords continues to change the game in the world of paid search marketing through its competitive keyword tools, Enhanced Mobile Ad Campaign and Remarketing, thus making it the best PPC advertising network in the US. Competitive Keyword Tools Google...
by David | Apr 5, 2013
If there’s one common catch phrase you’ll hear from Pay Per Click (PPC) advertisers everywhere, it’s ‘Optimize your Website’. After all, everybody is after the same thing — higher page rank and quality scores. Therefore, creating...
