by David | Dec 6, 2012
It’s easy to set up an AdWords account in order to run ads on Google, but it’s even easier to fail AdWords campaigns, especially if you manage them poorly. Paul Downs is a small business owner who manages his own AdWords campaigns and realizes that his campaign...
by David | Jun 4, 2012
Whether you’re in the process of creating a new product or trying to find a tagline for you next big marketing campaign, testing the waters is a pivotal step. After all, you wouldn’t want to shell out thousands of dollars on developing a product or campaign only to...
by David | May 15, 2012
As you have likely heard, Google has recently announced that it is changing the way it approaches keywords in its AdWords campaigns. The new changes are related to the way that exact and broad matches are made. These new changes are promising, and they are designed to...
by David | Mar 27, 2012
A successful Pay Per Click (PPC) campaign can be a cost-effective way to connect directly with your company’s target audience. PPC campaigns are easy to measure and track, providing opportunities for analysis and adaptation that simply aren’t available for many other...
by David | Mar 22, 2012
One of the most important parts of an advertising campaign is ensuring that it is successful and measuring its performance. Before internet-based advertising, tracking a campaign’s successes and failures was mostly hit or miss and required customers to leave...
by David | Jan 9, 2012
Online marketing for law firms comes down to focusing on natural search optimization and/or paid search. The contents of your site need to include your law firm’s certificates, practice skill, area of expertise together with other information which might be useful for...
