by David | Oct 14, 2021
Google Maps is pretty handy if you’re trying to find a new local restaurant, but as a lawyer, can you utilize it to help you find new potential clients? We reached out to Google Maps specialists to see what tips and tricks they had for lawyers wanting to expand their...
by David | Sep 20, 2021
There is a variety of metrics out there to use when split-testing an ad, from Cost Per Click to Impressions Per Minute. Which ones are the most effective? The answer really depends on your goals and individual preferences. Our ad gurus weighed in on their personal...
by David | Aug 31, 2021
What are Google penalties and why do they matter to your site? You might be surprised to find out what our readers uncovered. Samantha Odo Samantha Odo, Marketing Representative from Precondo. Number of clicks and PPC Cost One way a Google penalty can affect your PPC...
by David | Jul 29, 2021
Launching a new PPC campaign? We queried our keyword research gurus for advice and insight on how to land the right keywords for your campaign and here’s what they had to say: Stacy Caprio Stacy Caprio, Owner, and Founder of AcneScar.org. Research the Volume of...
by David | Jun 30, 2021
Depending on the lawyer, the target audience can be very broad or very specific. Pin-pointing precisely who you are trying to reach is vital to the success of your online marketing efforts. Before you begin working on PPC or SEO campaigns, do some research with your...
by David | May 27, 2021
Contrary to what you might think, in this day and age your internet presence can either make or break your success as a lawyer or law firm. Read on for tips from digital marketing experts on how to break into the dizzying world of online ads, pay per clicks, and SEO...
