by David | Mar 26, 2014
When you embark on a PPC Google Ads campaign, one of the most important elements is the actual text you compose. Great Google Ads copywriting blends a harmonious mix of creativity and pragmatism, merging essential keywords with language that is effective, attention...
by David | Jan 27, 2014
In the complex landscape of Google Ads, many lament on where to focus: fine-tuning keywords, or selecting targeted audiences? If you have to choose between the two, put your efforts into keywords all day long. The single most effective aspect of a successful...
by David | Jan 20, 2014
Paid search is a dog-eat-dog world, and staying competitive is essential to seeing a substantial return on your investment. Since the paid search space is highly dynamic and ever-changing, what is competitive today might be old news tomorrow. That’s why trusting...
by David | May 23, 2013
When it comes to Pay Per Click (PPC) campaign management, Google AdWords is by far the leading product offered in the industry. With a thriving Display Network composed of hundreds of thousands of websites, newspapers and blogs, Google AdWords is the ideal platform...
by David | May 21, 2013
If you’re thinking about investing in a Google AdWords campaign,, you couldn’t make a better decision for your company. With 67 percent of market share and unmatched capabilities, Google is the clear choice for PPC advertisers. Sheer popularity is reason enough to...
by David | May 17, 2013
An updated version of this article is available here. What are the main advantages to be had from marketing your business online via pay per click advertising? 1. Anything from a local to global audience at the touch of a button The first top advantage of pay per...
