Why Learn Vlookups? So, you’re a PPC veteran. You’ve dabbled in quick Excel shortcuts that get the job done faster. You know that =proper() will capitalize your ad copy, and that =LEN() will count characters. But you have so many things on your plate that are way...
I’m on-boarding a new client. I’ve sailed through the introductions and pleasantries. I’ve noted several excellent points to consider while digging into the depths of my new client’s business. My mind is excitedly reeling through all the directions I want to explore...
With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
The basics of creating PPC ads isn’t hard to learn. But developing AdWords campaigns that make the most of your ad spend can require practice and a little ingenuity. Experimenting with creative ways to make your ads resonate better with your audience can increase...
It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...
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