by Geraldine | Sep 28, 2016
With new expanded ads being live in AdWords accounts since 26th July, I decided now is a good time two months after to start analyzing results and see how they perform. Several people have tried to analyze the performance of expanded ads at an early stage (only a few...
by Geraldine | Sep 28, 2016
Earlier this month Google released a new feature that makes it easier for advertisers to monitor the performance of their campaigns against their advertising goals: campaign groups. What are campaign groups? Campaign groups allow advertisers to aggregate data from...
by Geraldine | Aug 5, 2016
It happened sooner than expected while no account manager was really aware of it: you have now the ability to create new expanded ads in AdWords. How to create new expanded ads? As you probably know already, those new expanded ads contain: Two 30 characters...