by David | May 28, 2013
Pay Per Click (PPC) advertising campaigns provide businesses with fresh, engaging and innovative ways to attract consumers they would not otherwise be able to engage. This paid search method requires campaign managers to bid on search phrases called keywords....
by David | Jan 30, 2013
Do you have a link building strategy or do you simply send a few articles out to other websites every now and then and hope for the best? Link building is one of the best and free ways of building up the strength and credibility of your website. It is also a...
by David | Jan 29, 2013
PPC Management is full of tricks and ideas and strategies and effective approaches. We cannot cover them all, especially if we are a small, local business, without the time and energy to do so. Therefore, what are the two essential online marketing strategies for...
by David | Jan 28, 2013
It is essential to understand that keyword research for PPC is very different to the kind of research that is done to find new keywords in SEO. It is also vital to understand that the margin for error with keyword research in PPC is much less forgiving than the error...
by David | Jan 4, 2012
Recent developments in the land on Google mean that when someone searches for a term on the Google SERP, Google now favors fresh content when searching for the listings that it is going to show. Therefore, the more content that you upload to your site on a regular...
by David | Dec 26, 2011
If you do not already have a solid online marketing campaign for your business, then you are seriously behind. However, if you are marketing your business online, but are unsure about the best online marketing approach to take, keep reading. Is PPC advertising...
