by David | Feb 13, 2012
Do you think you might have been a victim of click fraud on Google AdWords? Are you sure? While there are some people that experience click fraud, there has been a lot of evidence recently that suggests it is not as big a problem as some people might think. What’s...
by David | Jan 23, 2012
If you want to make this year the best year ever in PPC advertising, you need to follow through with the New Year’s resolutions in PPC advertising outlined below in this post. PPC advertising is all about looking forward, making changes and improving on what...
by David | Jan 17, 2012
The following post highlights five top strategies for getting mobile user to make more conversions. If you have any questions about mobile pay per click advertising or pay per click advertising via Google AdWords in general, contact the pay per click management team...
by David | Dec 19, 2011
How can you improve your PPC advertising campaigns by stepping back, using PPC graph tools and visual reports as a way of seeing the overall picture? Consider the following situation… What kind of boss is best? A boss who sits in his or her office all day,...
by David | Dec 12, 2011
If your pay per click advertising campaign generates lots of clicks, but earns little conversions, the problem might lie in the design and format of your landing pages. If this is the case, then you probably need a better set of landing page conversion tips that would...
by David | Nov 28, 2011
One of the great things about pay per click advertising is the flexibility it offers – you can keep on assessing and making alterations to your budget, key words and advert text and layout until you get the results you want. You can also measure results in a lot more...
