The True Horrors of Contextual Advertising

We all know how a horror movie starts. Everything is fine and normal. The victim has no idea of what lies around the corner. There is some spooky lighting and music, a few literal “shadows of doubt”, the suspense is built, and then comes… the SHOCK!  ...

Effective Pay Per Click Advertising for Easter Campaigns

Easter has arrived and you can be sure that it is well and truly in the minds of those lucky enough to have a four-day weekend off work. People are now busy arranging last minute details for Easter parties, finding out where the cheapest Easter eggs are sold, or...

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