by Ashley | Oct 19, 2015
Love it or hate it, Google Ads advertising is a continuously changing landscape. Ads that converted well last month might flop this month, and it isn’t uncommon for previously successful campaigns to start to degrade as time goes on. Active maintenance is your best...
by Ashley | Oct 12, 2015
When used correctly, Google Ads remarketing can be a powerful tool for advertisers, allowing them to track and engage prospective customers multiple times throughout the buying cycle. According to some advertising experts, consumers are 70% more likely to convert when...
by David | Jul 20, 2011
If you’re thinking of optimizing your Pay Per Click campaigns, then you’re probably looking at different ways to go about it. You might even be focusing on just the one search engine. But you don’t have to keep things too simple. You can target your campaigns across...
by David | Nov 18, 2010
A PPC Manager can only do so much for your online marketing success and can only help to develop your business so far. At some point it is vital that all of the hard work that is being put into your PPC Campaign is supported by a thorough analysis of your business’...
by David | Nov 4, 2010
There are many different approaches that a PPC Advertiser can take when advertising through the Google AdWords PPC network. There are a lot of different styles that you can use in pay per click management as well, and depending on the PPC Manager you employ, your...
