by David | Dec 3, 2010
The most important thing to remember about a customer, whether they are an online PPC customer or a flesh and blood customer standing in your shop, is that they have the potential to be loyal. In fact, this rule goes a lot, lot deeper. The PPC customer WANTS to be...
by David | Nov 10, 2010
A few weeks ago, we posted an article about the importance of adopting a PPC Pre-Launch Check-List. The purpose of the post was to highlight the fact that, whether new to PPC Management or one of the long-standing veterans in the trade, ensuring that everything is as...
by David | Aug 20, 2010
One of the main problems with the Internet is that it cannot be relied upon to work every time. Anything technological always runs the risk of breaking down or malfunctioning and websites are no exception. This is where the need for error message conversions come in....
by David | Jul 21, 2010
Yes, it cannot be denied that the various tools and programs available, including the AdWords Keyword Tool for example, are excellent ways of generating huge lists of keywords that can be used in order to create successful Search Network PPC Campaigns. However,...
by David | Jul 13, 2010
Bidding is definitely one of those areas which is difficult to get right and difficult to manage. Any effective PPC Manager, experienced and well qualified in PPC Management, is going to be fully aware of the difficulties surrounding bidding and fully able to...
