by David | Oct 27, 2010
The Google Adsense Blog recently announced it is testing an extended version of category blocking which is called general category blocking. What that basically means is that any internet user who is a part of the Google Adsense Content Network and shows...
by David | Oct 26, 2010
Interest Category Marketing is one of the most recent developments to be made available for those PPC advertisers who are making use of the Content Network, also known as the Google Display Network. What is Interest Category Marketing? Interest Category...
by David | Oct 25, 2010
Perhaps you are already aware of the Google AdWords tool entitled, “Bid Simulator.” The Bid Simulator is an AdWords tool that has been in operation for the past year and allows the PPC Manager to see how many clicks and impressions any given advertisement...
by David | Oct 22, 2010
Google AdWords may be a complex PPC Management System to get to grips with in so many ways, but Google is forever developing fantastic resources for its PPC Advertisers to use and it also continues to develop the usability of its PPC system by finding ways to give PPC...
by David | Oct 5, 2010
The Google AdWords Advertisement Auction and Bidding Management is perhaps one of the most confusing elements to grasp and one of the most difficult elements to explain. Because of this, a lot of people fail to understand its huge importance as well. ...
by David | Sep 30, 2010
Enhanced PPC is a new bidding method recently made available by Google. It is a useful tool which can help all PPC Advertisers to improve the effectiveness of their pay per click bidding management strategies. An Overview of Enhanced PPC The Google AdWords Blog...
