AdWords new expanded ads: how to get prepared for the change – optimization tricks and strategies
Google announced several AdWords changes during their 2016 performance summit last month, the most important one probably being the increase of characters limits with new expanded text ads. Google has been working on this for years (the side ads removal in...4 Ways to Keep Your Google AdWords Display & Retargeting Campaigns from Turning Into a Disaster
Retargeting and display campaigns in general can be highly effective methods for filling your funnel and finding qualified customers. According to one study, retargeting campaigns can boost conversion rates by as much as 147%. However, display and retargeting...6 Tips for Improving Call Rates for Google AdWords
Getting potential customers to reach out to your company with a phone call can be a critical step in the sales process. If you’re running call-only ad campaigns or want to boost the number of call conversions you get from your existing PPC campaigns, improving...How to Target Mobile PPC in Google Adwords
If you had any doubts about the value of advertising to mobile device users, it’s time to start believing in mobile PPC. Tablets, smartphones and other mobile devices have become indispensable assets for both businesses and consumers. Traffic through mobile devices is...5 Metrics You Should Always Monitor in Google AdWords
If you’re already running AdWords campaigns, you know that Google makes a huge amount of data accessible to you surrounding the performance of your campaigns. While it can feel overwhelming to wade through a dashboard full of numbers and metrics without purpose,...Get a FREE Consultation Now
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